Allegra Print & Imaging

Information may not be reliable

ALLEGRA: Small business marketing strategies that deliver results.

Imagine having high-quality marketing materials produced by top creative talent and production experts, using the latest printing and mailing technologies - all in one place!
Our small business marketing pros can help you develop cost-effective print communications and marketing programs that take full advantage of our in-house graphic design, advanced printing services and mailing capabilities. We'll guide you to determine the right role for marketing your business. And, develop creative strategies that meet your goals in the most targeted and practical ways.
See why a single, full-service marketing and printing resource makes better sense for small and medium-sized businesses looking to grow. Come and see Allegra. We're locally-owned and operated, proudly serving Des Moines-area businesses.

Well, don't just stand there...adapt!
One thing you can say about any economic downturn...it sure puts things. It's pretty obvious these days that unless you're selling food, water, air, shelter, or utilities, then you've been tagged as a luxury. Things are so tight that people...

Going It Alone
A business goes through different phases of growth. Initially it's a matter of finding capital and customers. And typically the marketing of a business consists of doing good work for someone and having them tell someone else and so on....

The Right Way to Market
While things are still a little tight, I'm a taken aback at the lack of focus in the marketplace. The focus continues to be on an event that will suddenly change a business (ie. "if I send these inserts to...

Marketing is Writing
There's really no getting around it. The truth is that people rarely buy anything without having read something about it. Whether it's product/service descriptions, advertisements, press releases, website, articles, blog posts, or even the product packaging...people like to learn more...

To market effectively, you need to adjust your mindset on the topic. We still live in an instant gratification world. This certainly spills over into marketing as shown by most business owner's efforts into the "marketing idea of the week"...